Hey Beauties.
You know how much I adore Juicy Couture, well here is the newest press release from them on a brand new upcoming fragrance release:
Did you hear? Viva la Juicy Noir, Juicy Couture’s latest scent, will now be on shelves in late-June 2013!
Viva La Juicy Noir reflects the bold side of the glamorous Viva La Juicy muse. A sultry take on the original, Viva La Juicy Noir is for the woman who is daring and leaves a lasting impression. She’s the life of the party – not afraid to show off and get noticed. She is irresistible and unforgettable.
Viva La Juicy Noir will be available at Nordstrom and Nordstrom.com in late-June.
The Night is for Noir
Iconic lifestyle brand Juicy Couture introduces Viva La Juicy Noir, a sensual olfactive interpretation of the US top-ten prestige fragrance, Viva La Juicy. Launching in U.S. Prestige stores and the UK in July 2013 and other worldwide Prestige doors in August 2013, Viva La Juicy Noir is a limited edition offering that explores the seductive side of the original Viva La Juicy fragrance.
“The scent pays homage to the limitless possibilities that nighttime can bring,” says Robin Mason, Senior Vice President Elizabeth Arden Global Marketing. “Viva La Juicy Noir is the embodiment of the fun-loving Viva muse, who is always the life of the party. Unapologetic, she takes risks and gets rewarded. We are excited to expand the Viva La Juicy portfolio for a limited time with the launch of Viva La Juicy Noir.”
The Inspiration:
Bold, sensual and arresting, Viva La Juicy Noir is a captivating fragrance that embodies the Juicy Couture DNA: Discover the couture in the everyday.
Viva La Juicy Noir reflects the bold side of the glamorous Viva La Juicy muse. A sultry take on the original, Viva La Juicy Noir is for the woman who is daring and leaves a lasting impression. She’s the life of the party – not afraid to show off and get noticed. She is irresistible and unforgettable.
The Fragrance:
An enticing interpretation of the original best-selling Viva La Juicy fragrance, Viva La Juicy Noir highlights the succulent ripe berry notes and gourmand accents of the classic scent with a touch of honeysuckle and sandalwood.
Bold:
Opening with a hint of wild berries mixed with sparkling mandarin and succulent Mara strawberry, these notes capture the vibrant spirit of the Viva La Juicy girl.
Sensual:
Mysterious and feminine, at its heart Viva La Juicy Noir boasts lush honeysuckle, beautiful gardenia petals and feminine jasmine sambac.
Arresting:
Delicious notes of amber, caramel and creamy vanilla combine with sandalwood to create an addictive finish to the scent.
The Packaging:
A striking pink metallic bottle sets Viva La Juicy Noir apart with an edge of arresting sensuality. The bottle utilizes a complex metallization technique to create a liquid pink metal effect. A faceted glass cap tops the vintage-inspired decanter bottle, etched with an iconic Juicy Couture crest. A black satin bow finishes the bottle and captures the seductive spirit of the night.
Packaged in a shiny black carton with a vibrant pink embossed logo, Viva La Juicy Noir is mysterious, eye-catching and oh-so couture—the perfect complement to Viva La Juicy!
Advertising:
Viva La Juicy Noir will launch with a comprehensive campaign including, print, scent, digital and in-store animation.
Building upon the breakthrough success of the new Viva La Juicy advertising visual, shot by renowned photographers Inez van Lamsweerde and Vinoodh Matadin, Viva La Juicy Noir will launch featuring famed model Sasha Pivovarova. A hero shot will complement the beauty visual, with the impactful Viva La Juicy Noir bottle ensconced in a bed of flowers.
The Products:
Viva La Juicy Noir Eau de Parfum, 3.4 fl. oz./ 100 ml $90
Viva La Juicy Noir Eau de Parfum, 1.7 fl. oz./ 50 ml $70
Eau de Parfum Rollerball Duo $25
featuring Viva La Juicy and Viva La Juicy Noir .17 fl. oz./ 5 ml each
All prices are manufacturer’s suggested retail prices in US dollars.
The Viva La Juicy collection consists of:
Viva La Juicy
Viva la Juicy La Fleur
Viva La Juicy Noir
Be sure to look out for a "I Love It Perfume" post once I try it out.
xoxo
Simi
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